Advertising and marketing — in insurance & financial services — is no walk in the park. Compliance, anyone? Alas, if you can master all of the advertising rules and regulations set forth by the SEC, FINRA, etc., then the creative work really begins. Yet, it’s still a hurdle to make insurance products *sparkle* or wealth management services *shine* in the eyes of consumers.
So, who are the marketing professionals breaking records, setting trends, and making waves?
IMCA Showcase Awards
For the last 60 years, the best and brightest in the industry submit their marketing achievements to the prestigious Insurance Marketing & Communications Association (IMCA) Showcase Awards. This is considered the premier awards program in the insurance industry.
Some 33 award categories ranging from social media to corporate social responsibility to product marketing to annual reports collectively receive hundreds of qualified entries from North America’s most reputable insurance companies, brokerage firms, general agencies, and industry suppliers.
IMCA Showcase Awards Judges
The IMCA Showcase Awards Judge Panel is comprised of marketing executives and subject-matter experts in their respective fields.
Jaclyn Boruch, President, Wealth Marketing Group was invited to join the judging panel for the 60th Annual IMCA Showcase Awards.
"It was an honor judging the digital marketing categories and really incredible to critique such a range of marketing campaigns designed by huge national carriers all the way down to smaller niche agencies," said Boruch. "The entrants should be proud of what they have accomplished for their companies and their careers."
IMCA Showcase Winners
Judges evaluate entries using scoring criteria that consider an entry’s overall effectiveness and functionality, audience, focus, content, and presentation. Individually, judges provide feedback for select entries. This constructive criticism helps improve the effectiveness of future marketing and communications efforts of all participants.
The winners will be announced live and awarded on stage at IMCA's 60th Annual Showcase Awards Gala being held at the W Hotel in Atlanta, Georgia on June 26, 2018.
From everyone here at Wealth Marketing Group, best of luck to all entrants!
To learn more about the 60th Annual IMCA Conference & Awards [Atlanta, GA], click here.
To check out last year’s IMCA Conference & Awards [Scottsdale, Az], click here.
To see last year's winners by category, click here.
IMCA is the oldest association for insurance marketing and communications professionals in North America. Membership includes leading international and domestic multi-line insurance companies and brokerage firms, regional and specialty companies, general agencies, and prominent industry suppliers. The organization represents over 120 companies, including the top five property/casualty writers. Members include senior level management and professional staff working in the areas of corporate communications, advertising, public relations, marketing communications, marketing and sales promotion, marketing research and technology. Association Sponsor: LexisNexis.